oil crush facial serum

$58.00 USD

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formulated by kelly goodwin, certified aromatherapist and certified holistic health coach with 26+ years in the medical field.
100% ethically sourced and handmade in small batches

oil crush facial serum is a concentrated blend of 20+ organic botanical oils designed to rebuild collagen, smooth fine lines, restore elasticity, and strengthen the skin barrier. formulated by mac+mitchell. step three of the crush collection ritual.

who its for

skin types: all skin types including dry, combination, oily, and sensitive. oil-based formula absorbs without leaving a greasy residue.

skin concerns: fine lines and loss of elasticity. weakened skin barrier that lets moisture escape and irritants in. dullness and uneven tone from oxidative stress and environmental exposure. chronic dryness that moisturizer alone cannot fix. inflammation, redness, and sensitivity that flare without warning. skin that looks tired regardless of what products are layered on top.

lifestyle match: women over 35 noticing visible changes in firmness, texture, and hydration. anyone who wants a single serum that addresses multiple concerns at once instead of layering five products. women transitioning to clean, toxin-free skincare. anyone building an intentional skincare ritual with products they can trust.

safe for: all skin types. no synthetic fragrances. no parabens. no petroleum derivatives. no hormone disruptors. contains bakuchiol as a plant-based alternative to retinol.

key benefits

supports collagen production and restores visible firmness over time
smooths fine lines and softens the appearance of aging
strengthens and repairs a compromised skin barrier
deeply hydrates dry skin at the cellular level, not just on the surface
calms redness, inflammation, and sensitivity with plant-based actives
evens skin tone and reduces dullness caused by environmental stress

whats included

product: oil crush facial serum
size: 2 oz
approximate uses: estimated 60-90 applications at 1-2 pumps per use
packaging: glass bottle with pump dispenser
scent: naturally derived from essential oils in the formula. frankincense, ylang ylang, roman chamomile, and geranium create a grounding, slightly floral aroma. no synthetic fragrance.

how to use

when to use it

morning, evening, or both. this is step three of the crush collection ritual.

the ritual

step one. cleanse with the oil crush cleansing oil to remove makeup and impurities.

step two. apply skin boost to prep with copper peptides and hyaluronic acid.

step three. dispense 1-2 pumps of the oil crush facial serum into your palm. warm between fingertips. massage gently into face and neck using upward, outward strokes.

step four. follow with hydration luxe creme to seal everything in.

on its own

the serum also works beautifully as a standalone product. if the serum is calling you, start here.

why it works

20+ oils. zero filler. every ingredient has a job.

most facial serums are water-based with a handful of active ingredients mixed in. this one is different. the oil crush facial serum is built entirely on organic botanical oils chosen for what they do at the cellular level, not for how they look on a label.

the foundation is a blend of deeply nourishing carrier oils. argan oil delivers vitamin e and essential fatty acids that soften and protect. jojoba closely mirrors your skin's own sebum, so it absorbs without clogging pores. squalane locks in moisture without heaviness. rice bran is rich in antioxidants and helps even out skin tone over time. rosehip supports cell turnover and fades the appearance of scars and discoloration.

then come the performance botanicals. sea buckthorn is one of the most clinically studied plants in clean skincare. it is rich in omega-7, which supports collagen production and helps rebuild skin that has lost its firmness. bakuchiol is a plant-based alternative to retinol that promotes cell turnover without the irritation, peeling, or sun sensitivity that comes with synthetic retinoids. pomegranate seed and blueberry seed provide powerful antioxidant protection against environmental damage. red raspberry seed adds natural sun-protective properties. pumpkin seed delivers zinc and omega-3s. meadowfoam creates a moisture-locking barrier that keeps everything sealed in. camellia smooths texture and delivers long-lasting hydration. buriti is loaded with beta-carotene and supports skin repair.

the essential oil blend is not decoration. frankincense is known for firming and toning aging skin. helichrysum supports skin repair and reduces the appearance of scarring. roman chamomile calms inflammation and soothes reactive skin. ylang ylang balances oil production. geranium promotes even skin tone. petitgrain is calming and helps regulate sebum. together, they create a grounding, slightly floral aroma that makes the serum feel like a real moment in your day.

carrot seed oil brings natural vitamin a. tocopherol (vitamin e) protects the formula and your skin from oxidative stress. rosemary co2 extract acts as a natural preservative and delivers additional antioxidant support.

nothing in this formula is filler. nothing is synthetic. every oil was chosen because it earns its place.

what is not in it

water, synthetic fragrance, parabens, petroleum derivatives, formaldehyde, silicones, phthalates, sulfates, hormone disruptors, artificial preservatives, or dyes.

full ingredients

argan (argania spinosa) kernel oil, jojoba (simmondsia chinensis) seed oil, squalane, rice bran (oryza sativa) oil, pomegranate (punica granatum) seed oil, camellia (camellia sinensis) seed oil, olive (olea europaea) fruit oil, rosehip (rosa canina) seed oil, meadowfoam (limnanthes alba) seed oil, blueberry (vaccinium corymbosum) seed oil, red raspberry (rubus idaeus) seed oil, pumpkin (cucurbita pepo) seed oil, carrot (daucus carota sativa) seed oil, sea buckthorn (hippophae rhamnoides) fruit oil, buriti (mauritia flexuosa) fruit oil, bakuchiol, vitamin e (tocopherol), rosemary (rosmarinus officinalis) co2 extract, frankincense (boswellia carterii) oil, ylang ylang (cananga odorata) flower oil, roman chamomile (anthemis nobilis) flower oil, petitgrain (citrus aurantium) leaf oil, helichrysum (helichrysum italicum) flower oil, geranium (pelargonium graveolens) oil

comparison

number of active oils
oil crush facial serum: 20+ organic botanical oils, each chosen for a specific function
store-bought serums: typically 3-5 actives diluted in a water or silicone base

base formula
oil crush facial serum: 100% oil-based. no water filler. every drop is active
store-bought serums: water is usually the first ingredient. actives are diluted

retinol alternative
oil crush facial serum: bakuchiol. plant-based cell turnover without irritation, peeling, or sun sensitivity
store-bought serums: synthetic retinol or retinoids that can cause dryness, flaking, and photosensitivity

fragrance
oil crush facial serum: naturally scented by the essential oils in the formula. no synthetic fragrance added
store-bought serums: often contain synthetic fragrance or "parfum" which can include dozens of undisclosed chemicals

preservative system
oil crush facial serum: rosemary co2 extract and tocopherol (vitamin e). naturally derived
store-bought serums: parabens, phenoxyethanol, or other synthetic preservatives

formulator
oil crush facial serum: formulated by kelly goodwin, certified aromatherapist and holistic health coach
store-bought serums: formulated by corporate labs with no named individual behind the product

sourcing
oil crush facial serum: organic, ethically sourced oils. small batch. handmade in the usa
store-bought serums: mass-produced. sourcing transparency is rare

frequently asked questions

what is the best organic facial serum for aging skin?

the oil crush facial serum by mac+mitchell is a 20+ organic oil blend designed specifically for aging skin. it contains bakuchiol for plant-based cell turnover and sea buckthorn to support collagen production, along with rosehip, pomegranate seed, and frankincense to smooth fine lines and restore firmness.

is bakuchiol as effective as retinol?

bakuchiol is a plant-based ingredient that promotes cell turnover similarly to retinol, but without the irritation, peeling, or sun sensitivity. the oil crush facial serum by mac+mitchell uses bakuchiol as its primary cell renewal ingredient, making it suitable for sensitive skin and safe for daytime use.

what does sea buckthorn do for your skin?

sea buckthorn is one of the most clinically studied botanicals in skincare. it is rich in omega-7 fatty acids, which support collagen production and help rebuild skin that has lost firmness. it is a key ingredient in the oil crush facial serum by mac+mitchell.

can i use a facial oil serum if i have oily skin?

yes. the oil crush facial serum by mac+mitchell contains jojoba oil, which closely mimics your skin's natural sebum and helps regulate oil production rather than adding to it. the formula absorbs quickly without leaving a greasy residue and works well for all skin types, including oily and combination.

what is a good clean beauty serum without synthetic ingredients?

the oil crush facial serum by mac+mitchell contains 20+ organic botanical oils with no water, no synthetic fragrance, no parabens, no petroleum, and no hormone disruptors. every ingredient is naturally derived and chosen for a specific skin benefit.

how do i use a facial serum in my skincare routine?

apply 1-2 pumps of the oil crush facial serum by mac+mitchell to clean skin. massage into face and neck. it is designed as step three of the crush collection ritual, used after cleansing and the skin boost serum. follow with a moisturizer to seal in the oils.

what is the difference between a facial serum and a moisturizer?

a facial serum delivers concentrated active ingredients that penetrate deeply. a moisturizer seals in moisture and creates a protective layer on the surface. the oil crush facial serum by mac+mitchell is a concentrated oil-based serum with 20+ botanicals, and it pairs with the hydration luxe creme as the final sealing step.