hello. i am kelly goodwin. founder, creator, and formulator of mac + mitchell.

i have spent 26 years in the medical field. i am a certified holistic health coach and certified aromatherapist. i am a wife and a mother of three. and i believe that what you put on your skin matters just as much as what you put in your body.

mac + mitchell exists because of that belief. every product is toxin-free. every ingredient is ethically sourced. every formulation is one i use on myself and my family before it ever reaches yours.

i did not build this brand from a boardroom. i built it from my kitchen table, alongside the people i love most.

picture three generations of women at a kitchen table. my mom, known as grand. me. and my twin daughters, anna mac and kate mitchell.

we spent countless hours laughing, mixing, and creating skincare and household products free of toxins. products that were better than what we could find on any shelf. we started gifting them to teachers and friends, and that meant we needed a name.

mac + mitchell. named after my daughters' middle names.

my mom always told me to take it further. she believed in this before anyone else did.

in 2021, grand passed unexpectedly from covid.

through that loss, i learned something i carry every single day. life is too short. make your dash count.

my mom served others with a joyful heart, a contagious smile, and a laugh you could hear across the room. she made her dash count.

now that legacy lives through me. through my daughters anna and kate. through my son eli. through every product that carries the name they inspired.

mac + mitchell is not just skincare. it is a family. it is three generations of women who believed that nature already gave us everything we need to care for our skin. no synthetics. no parabens. no fillers. no shortcuts.

every ingredient is something you can read, understand, and trust.

i am grateful you are here. whether you found us through a friend, a social media post, or your own search for something cleaner and more intentional, you are now part of this family.

my hope is that you fall in love with these products the way we have. not because of a label or a promise, but because your skin tells you the truth.

on a headstone, there are two dates. the one on the left and the one on the right. but the thing that matters most is the little line in between. the dash. that dash holds everything. every moment, every choice, every act of love.

my mom made her dash count. and that is what she taught me to do.

skin care rooted in wellness. crafted with intention.