wholesale

wholesale 2026

skincare rooted in wellness

the mac + mitchell wholesale line

nine skus. one formulator. every question answered by the woman who made it. small batches from benton, arkansas, and prices that work from unit one.

already approved? log in to order

all prices effective through december 31, 2026.

the full mac + mitchell line: night cap, petal + pasture, and the crush collection
50%
retail marginon every sku. no tiers. no surprises.
0
returns or complaintson every order since 2019.
5-7
business dayslead time on every order, in eco friendly packaging.
9
skussold on macplusmitchell.com and approved retail partners only.

our story

it started at my mother's kitchen table.

kelly with anna mac and kate mitchell

my mother went by grand. she taught me essential oils, and she is the reason any of this exists. we spent years making things together at her table, me, grand, and my twin daughters, anna mac and kate mitchell. she passed in 2021. i kept going, and i named it for the girls.

i formulate every product myself. i am a certified aromatherapist and certified holistic health coach with 26+ years in the medical field. nothing ships that i do not use every day.

01
small batchmade in small batches so every jar is right.
02
real ingredientsplant based formulations, plus grass fed tallow. no parabens, phthalates, petroleum, or synthetic fragrance.
03
ethically sourcedevery ingredient is chosen with intention.

three ways to start

not sure? start with the crush collection.

it is the set customers reorder.

01
the founding shelfthe entire line in one order. 39 selling units plus 8 free testers, one of every sku. testers are exclusive to this order.
02
the crush collectionthe four step facial ritual as a complete set. $516 opening order, 6 full sets.
03
individual skusbuild your shelf from the skus that fit your store. $350 opening minimum, subject to sku minimums.
the founding shelf, the full lineup on clear acrylic risers

the founding shelf

$756

wholesale. $1,512 at retail.

6 each of oil crush cleansing oil, skin boost, oil crush serum, hydration luxe crème, and night cap. 3 each of lavender fields, citrus vanilla, and botanical earth. plus 8 free full size testers, a $150 wholesale value, $300 at retail.

ordered line by line, the minimums add up to 54 units and $996. the founding shelf is a fixed bundle, exempt from per sku minimums, so you get every sku with 15 fewer units to move. testers come with the founding shelf only, not other opening orders or reorders.

the line

the crush collection

the complete four step facial ritual, formulated by a certified aromatherapist. zero returns and zero complaints to date.

the crush collection, four pieces in a row
oil crush cleansing oil

CRUSH 01

oil crush cleansing oil, 4 oz

the entry point. once she uses it, she comes back for the rest. customers who start here move to the full four step ritual. about 120 uses, and she reorders about every three months.

jojoba, pomegranate seed, manuka, lavender.

wholesale $21msrp $42min 6
skin boost

CRUSH 02

skin boost, 1.88 oz

the prep step that drives sales of the serum and hydration luxe crème behind it. ingredients a customer recognizes and asks for by name. 50 to 100 uses, small footprint on the shelf, fast to reorder.

copper peptides, hyaluronic acid, carrot seed, aloe.

wholesale $18msrp $36min 6
oil crush serum

CRUSH 03

oil crush serum, 1.88 oz

the product customers mention by name when they recommend us. 20+ organic botanical oils, and the highest revenue per unit in the collection. 60 to 90 uses.

bakuchiol, rosehip, sea buckthorn, frankincense, helichrysum.

wholesale $29msrp $58min 6
hydration luxe crème

CRUSH 04

hydration luxe crème, 3.88 oz

closes the four step ritual. works on face and body, all skin types. no reported sensitivities to date. 60 to 90 uses.

argan, squalane, shea, comfrey, green tea.

wholesale $18msrp $36min 6

THE SET

the crush collection, 4 pieces

sold as four individual units that scan by component. your pos can bundle them into one set sku. $86 margin per set at full retail. shelf talkers and a set card ship free with every crush collection order.

wholesale $86msrp $172min 6 sets

face + body

night cap + petal + pasture

night cap magnesium cream

BODY, REST + RECOVERY

night cap, 3.88 oz

a magnesium cream for feet, calves, or anywhere she carries tension. zero returns, zero complaints, and the jar customers finish. it sells outside the skincare set: she buys one for herself and a second for her husband. 60 to 90 uses, and she reorders about every two to three months. the fastest reorder in the line.

magnesium chloride, shea, cedarwood, lavender, vetiver.

wholesale $16msrp $32min 12 unit case
petal + pasture in botanical earth, citrus vanilla, and lavender fields

BODY, DEEP MOISTURE

petal + pasture, 2.82 oz

whipped grass fed, pasture raised tallow. one jar replaces multiple products, and it starts conversations at the register. 90 to 120 uses per jar, and she reorders about every three to four months. three scents: lavender fields, citrus vanilla, and botanical earth.

grass fed tallow, shea, cocoa butter, vitamin e. contains tallow, so not vegan.

wholesale $16msrp $326 jars per scent12 jars to open, any two scents

this is my 3rd time purchasing this set. i love it so much.

emily b., verified buyer, the crush collection

the crush collection customer comes back about every 90 days. that is four purchases a year from one customer at $172 each.

ordering + terms

simple, and in writing.

01
minimumsopening order $350, subject to sku minimums. reorders $150. the founding shelf opens any account at $756.
02
shippingfreight is paid by the retailer and calculated at checkout, typically 4 to 6 percent of order value. orders ship in 5 to 7 business days in eco friendly packaging, organized by sku.
03
paymentdue at checkout. all major cards accepted.
04
pricingretailers agree not to advertise mac + mitchell below msrp. this protects your margin and every other shop carrying the line.
05
where we sellmacplusmitchell.com and approved retail partners only. accounts are limited by trade area, so ask about yours.
06
returnsall wholesale sales are final. we recommend store credit for your own customer returns. if there is ever a quality issue with a shipment, contact kelly directly and we will make it right. report shortages or damage within 5 business days of delivery.
07
shelf life12 months from production, 6 months after opening. every product uses a natural preservative system. formulas contain shea, jojoba, argan, and other tree nut derived ingredients. full inci lists on request.

retailer support

what you get

01
free testersfounding shelf orders include one full size tester of every sku, so your staff sells from personal experience.
02
product trainingkelly is available for virtual or in person training for your staff. not a script. a conversation your team will actually want to have.
03
marketing assetshigh resolution photography and ingredient one sheets on request. every product carries a barcode that scans into standard retail pos systems.
04
holiday shelf setsplace holiday orders by november 1.

apply for wholesale

how to get started

01
apply belowtell us about your shop. it takes about two minutes.
02
kelly reviews itevery application is read personally. we limit accounts by trade area, and you will hear back within a few business days.
03
log in and orderonce you are approved, log in here and you will land on the wholesale collection, founding shelf included, with your pricing and minimums already applied.

questions first? kelly is happy to talk.

kelly

the application is just below.