Mac + Mitchell: Where It All Began

Mac + Mitchell: Where It All Began

Hi. My name is Kelly Goodwin. I have a love for all things that allow my mind to design and create. I am a dreamer. I am an innovator. I hold the title of Founder and CEO. I am the creator and formulator of mac + mitchell. My background consists of 26+ years in the medical field. I am a certified holistic health coach, certified aromatherapist, entrepreneur/business owner, wife and mother of three!

I am passionate about health, wellness, and essential oils. I set out to find a more holistic approach to take care of my personal health and my families. It was during this time, I came to the realization of how many toxins were in my home. The mission started from there. To replace each toxin with a natural alternative.

Envision three generations of women gathering to connect with one another to create products, free of toxins, that would improve our overall health and wellness. This generation of three would encompass my mom (best known as Grand), myself and my two daughters; Anna Mac and Kate Mitchell. We would spend countless hours laughing and creating skin care and household products. These moments in time are cherished ones that we will forever carry in our hearts. In 2021, my mom passed unexpectedly from Covid. Through this loss I discovered that life is too short and we each have to “make our dash” count. My mom always served others with a joyful heart, a contagious smile and laugh! She truly made her dash in this life count. Her legacy is now one that I can live out and pass on to my son and two daughters. A legacy to make their “dashes” count!

Make your dash count! Be strong. Be fierce. Be a lion chaser!

I invite you to come with me to take a journey together and connect! I truly feel that when people connect, a seed is planted and a relationship begins to grow and flourish. Through this journey, my hope is that you will feel a connection with me, my family, and our products.


Love yourself. Love others. Love hard.

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